You need to have a solid idea of your ideal client’s characteristics, so you can easily spot them in a crowd. You have to consider their gender, age, civil status, job, and location.
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Your brand voice is the part of your brand that your avatars interact with the most. Social media content, paid ads, long-form content, emails, and products are the touchpoints you have with your avatars and customers.
We’ve all heard the saying “You can’t please everyone”. The same is true in business. It’s rarely effective to go after everyone as a potential customer. So finding the answer to the question of “Who is your customer?” will help focus your marketing efforts and perhaps even the products you offer.
For over a decade, 9 Clouds has been working with auto dealers and other businesses to craft an intuitive email marketing strategy that engages and delights your audience.
COVID-19 has unleashed a wave of innovation as well as new innovation challenges. The evidence base and experimentation of science, coupled with the agility and risk-taking of entrepreneurs, are major elements of this wave and essential to ending the crisis and building a post-COVID-19 world.
These lessons I outline below are, I think, extremely pertinent to the world’s collective need right now as most of the world has been under some sort of stay-at-home order due to COVID-19, and now a lot of cities and countries are beginning a phased re-opening plan.
Powered by a burgeoning middle class that’s expected to grow to 89 million households by 2025 with rising per capita incomes, India will be one of the largest consumer markets by the mid-21st century.
We are growing and we don’t see any impact [of slowdown]. We see a large opportunity in India.we are poised to cross double-digit share mark within this year,” Sumit Walia, Vice President, Product & Marketing, told ET.
2020 is the year marketing science catches up to the art: While once revered as more art than science, the discipline of marketing is becoming increasingly technical. As modern-day marketing practitioners, it has become table stakes to have some level of technical acumen on how the marketing technology stack plugs together.